Globalisation, Culture & Postmodernism

Globalisation key ideas:

  • —Global village
  • —Merging of cultures/ increased mass culture
  • —Cultural homogenization (blending of cultures)
  • —Cultural imperialism (Westernisation of culture)
  • —McDonaldisation (Ritzer)
  • —Hybridization (Mixing of cultures, Tomlinson)

 

 

Postmodernist key ideas:

  • —Baudrillard- media saturated society
  • —Distorted view/ Hyperreality
  • —Simulacra- media images appearing to reflect reality
  • —Media creates reality rather than reflects it
  • —Media shapes consumer choices & identity

 

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s